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A welcome uptick in downtown diners

   John Ravenscroft

   

John Schoen / msnbc.com

  John Ravenscroft, manager of Mad Anthony's restaurant in Elkhart, Ind., says business is picking up.

ELKHART, Ind. -- As economists sift through the tea leaves looking for signs of recovery, they might want to stop by for a beer at Mad Anthony's on Main Street.

When times get tough, eating out is one of the first things people trim from their budgets. So when this Fort Wayne-based brewery decided to open a fourth restaurant here about a year ago -- with the economy still in free fall -- it was something of a leap of faith.

Now, as the economy here shows early signs of pulling out of a steep slide, the leap appears likely to pay off, according to John Ravenscroft, the restaurant's general manager.

"I think we're getting closer (to recovery)," he says. "We've had our ups and downs. But right now we're getting to where business is consistent."

After getting his degree in hospitality management at Purdue University, Ravenscroft decided to come home to Elkhart, where he landed a job as a server when Mad Anthony's first opened. A year later, he's running the place.

At opening, with Elkhart in the depths of the worst downturn since the Great Depression, some skeptics doubted the restaurant could make a go of it.

"They said, 'You've got to be out of your mind to start a restaurant'," he says.

Unemployment in Elkhart had logged the sharpest increase in the nation in 2008 -- jumping from 4.7 percent in January to 15.3 percent when Mad Anthony's opened in December, and continuing to climb through the spring.

When the restaurant began taking job applications, "people were lined up around the block," said Ravenscroft.

After a honeymoon period when local patrons checked out the new place in town, Mad Anthony's settled into a slower pace. These days, business may pick up one week only to fall off the next. Ravenscroft figures it's because patrons with biweekly paychecks are still limiting their dining out.

On a recent Wednesday evening, a lively group of regulars fills up the bar; the restaurant, which seats about 200, is less than half full. Still, traffic has picked up enough to keep the restaurant consistently in the black, said Ravenscroft. And the banquet room calendar is booked with holiday parties through the rest of the year.

Several other restaurants have opened nearby in the past year, which helps create something of a destination for local diners.

Mad Anthony

  John Schoen / msnbc.com

Mad Anthony's, located in a refurbished cinema building on Main Street, is part of a broader push to spruce up downtown Elkhart.

"For the longest time people would take their money and go to Mishawaka or South Bend," said Ravenscroft. "Now they know they don't have to go that far."

Ravenscroft says his next goal is to try to attract customers to Elkhart from those other towns.

Restoration of the historic ELCO Theater -- scheduled to reopen in about a year -- is also expected to help bring more diners to the area. Steve Gruber, president of Downtown Elkhart, says the project is on track with plans to open its new season a year from now with a performance of The Nutcracker Suite in time for Thanksgiving.

Gruber says he's also seeing a pickup in interest from investors who have begun buying up buildings downtown at bargain prices.

"We're definitely hearing about a return to residential rehab -- taking second floor space that was dormant and turning them into apartments," he said.

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Back home to Elkhart, "primed" for 2010The Elkhart ProjectFri Nov 133Comments
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  • Enjoy this article? Help vote it up the 'Vine.
{"commentId":10717862,"authorDomain":"jwilenski"}

Part of local spending/expenditures bad economy is that... people are  not taking (vacations they may had hoped for or) trips to "the big city" or elsewhere for excursion or fun.  Good (opportunity) for local economy, if you can offer an alternative to more expressive (trips that may have taken place or)  entertainment.  - not really an indication that the economy is much better.

{"commentId":10717862,"threadId":"726118","contentId":"3508076","authorDomain":"jwilenski"}
  • 1 vote
Reply#1 - Tue Nov 17, 2009 2:44 AM EST
{"commentId":10720384,"authorDomain":"dbsproductions"}

Try to be more positive when you hear positive.

That is better than analyzing the down side of anything positive when positive is spoken.

I think what they are getting and have done is great.

{"commentId":10720384,"threadId":"726118","contentId":"3508076","authorDomain":"dbsproductions"}
  • 1 vote
#1.1 - Tue Nov 17, 2009 9:08 AM EST
Reply
{"commentId":10720600,"authorDomain":"markieg70"}

YES WE CAN!!!

{"commentId":10720600,"threadId":"726118","contentId":"3508076","authorDomain":"markieg70"}
  • 1 vote
Reply#2 - Tue Nov 17, 2009 9:20 AM EST
{"commentId":10721049,"authorDomain":"sweaver209"}

Elkhart County Redevelopment has been aggresive in turning the downtown around over the last year making it the place to stop, eat and shop. The reputation of Mad Anthony's as a great place stop to eat and drink has has helped dramatically. I haven't had a chance to get in there yet, but i've driven by and the area around it has been refurbished with new shops and paint. The city has also held a few friday evening on the street events that have been very successful this last summer also. And yes some factories are opening with limited workers and 3 days a week work schedules. Very positive signals.

{"commentId":10721049,"threadId":"726118","contentId":"3508076","authorDomain":"sweaver209"}
    Reply#3 - Tue Nov 17, 2009 9:43 AM EST
    {"commentId":10721750,"authorDomain":"bdills-1"}

    It could be that people are more depressed than ever and are turning to alcohol to sooth their depression. If people think that a bar increasing their business is an upswing to the economy this is going to be a long ride. Until manufacturing is brought back this country will continue its slide into becoming a service oriented country. The press can write all the colorful articles about these heart warming stories they can print. Whatever floats your boat if you believe it God help you. I want to hear about the factory in China that is closing and be moved back to the US to create 10,000 new jobs. You can keep you story about Joe blows bar having record monthly beer sales. Such idiots. On the other hand, what do I know, I voted for the other guy.

    {"commentId":10721750,"threadId":"726118","contentId":"3508076","authorDomain":"bdills-1"}
      Reply#4 - Tue Nov 17, 2009 10:14 AM EST
      {"commentId":10723415,"authorDomain":"snackenburg"}

      Lots of ticks in Indiana. Tick-pickin with your spouse is a Hoosier thing.

      {"commentId":10723415,"threadId":"726118","contentId":"3508076","authorDomain":"snackenburg"}
        Reply#5 - Tue Nov 17, 2009 11:12 AM EST
        {"commentId":10723557,"authorDomain":"jeanneb67"}

        Good for you Elkhart!! You could just as easily have folded your tents and called it a day, but you chose to TRY something different. Is it the solution? Probably not, but good luck getting those manufacturing plants and jobs back. Keep putting one foot in front of the other and very soon you've made forward progress, not wallowed in despair. With any luck and some good planning, businesses will see that the city is moving forward and that it's a good place to relocate. Here's hoping!!

        {"commentId":10723557,"threadId":"726118","contentId":"3508076","authorDomain":"jeanneb67"}
          Reply#6 - Tue Nov 17, 2009 11:17 AM EST
          {"commentId":10723852,"authorDomain":"john55"}

          That's why I'm in China getting rich!

          {"commentId":10723852,"threadId":"726118","contentId":"3508076","authorDomain":"john55"}
            Reply#7 - Tue Nov 17, 2009 11:27 AM EST
            {"commentId":10724016,"authorDomain":"john55"}

            That's why I am in China getting rich. I am a native of Ft. Wayne.

            {"commentId":10724016,"threadId":"726118","contentId":"3508076","authorDomain":"john55"}
              Reply#8 - Tue Nov 17, 2009 11:33 AM EST
              {"commentId":10724208,"authorDomain":"john55"}

              That's why I am in China getting rich. I am a native of Ft. Wayne.

              {"commentId":10724208,"threadId":"726118","contentId":"3508076","authorDomain":"john55"}
                Reply#9 - Tue Nov 17, 2009 11:40 AM EST
                Reply
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