
Sometimes out-of-the-box thinking can lead you into... a bag.
Take the case of Elkhart's Decorator Industries, which made upholstery for RV manufacturers – bedspreads, quilts, window treatments -- and other RV interior products. Or at least it did until two of the company's biggest clients went bankrupt, leaving it with a $1 million hole in its operating budget and about 100,000 yards of unused fabric.
So the company tried to get creative about what it could make to sell all that fabric. Donna Gould, a sales manager, remembered that she had once received a gift from a vendor -- a purse, made of carpet fabric. That led to the birth of "DI Bags," which are now sold by numerous retailers in the Michiana area.
The creativity was received positively by local press -- the project enabled the company to fill six positions with workers that it had laid off, including a few new hands to replace former employees who had left the area.
The bag sold for between $30 and $42 depending on size and style. Each comes with a tag that reads "Made in the USA" and "Putting America Back to Work." Decorator Industries donated $1 from each sale to the Food Bank of Northern Indiana.
But after less than two months the experiment, Decorator Industries has decided to move away from upholstery fabrics – and the RV industry. "It comes with great disappointment," posted Decorator Industries president William Johnson on its Website today. "After losing two significant customers in March 2009, we found it impossible to continue producing these goods at the greatly reduced volumes of our remaining customers. Going forward we have decided to focus our attention on the pleated shade and pleated door products."
Pam Mitchell, owner of the Gingerbread Cottage gift shop in nearby Mishawaka, had purchased around 400 of the bags and has been steadily selling them at her store.
"They're made of the most beautiful fabrics," gushed Mitchell. "It doesn't make sense," she says of today's news. She observed that the venture seemed to have temporarily improved the mood at the factory. "People seemed happy and working. They smiled at me when I came in for a pick-up, because knew I was buying bags," she said.
Local retailers still carry the bags while supplies last.



